What can happen if all kids are given a chance to grow up
Jessica was just four years old when she died in November 2016. She had neuroblastoma, a type of childhood cancer.
Her dad Andy Whelan, who works as a photographer, wanted to show the world the reality of the disease and in her final days, he took heartbreaking images of what it was doing to his little girl. In 2017, the pictures were released worldwide by charity World Child Cancer, a charity that works to help children with cancer and their families in developing nations. After her devastating death, Andy wanted to continue to work to raise awareness of childhood cancer and the need for more research across the world.
World Child Cancer, a UK based charity that supports children with cancer and their families in developing countries, has released its second photo series with photographer Andrew Whelan, to highlight what children can achieve if they are given the gift of growing up.
As part of the photo series, children from across the UK dressed as past presidents, role models and activists to celebrate the achievements that have been possible when men and women have worked together on something truly important, highlighting that the future of paediatric cancer care should be no different.
We were given a chance to dress up as our female heroes Audrey Hepburn, an iconic actress who at the age of 63 died of cancer in 1993 & Amelia Earhart, the first female aviator to fly solo across the Atlantic Ocean.
- Each year over 300,000 children are expected to develop cancer, yet their chances of survival vary enormously simply because of the country where they are born
- Childhood cancer, if detected early enough, can be cured. In developed countries, like the UK, as many as 80% of children survive compared to as few as 10% in developing countries such as Bangladesh.
- £4 pays for three meals a day for a child with cancer to ensure they maintain their energy and strength during treatment or for a parent to attend a parent support group session to help them cope with the emotional impacts of being told your child has cancer£4 could pay for a parent to attend a support group session to help them cope with the emotional impacts of being told your child has cancer
- £5 provides a week’s worth of pain relief medication for a child with a life-limiting cancer in Bangladesh
- £20 covers the transport costs for a family living in rural Bangladesh to travel to Dhaka to ensure their child receives the treatment they desperately need
- £20 covers the transport costs for a volunteer [doctor / nurse / other healthcare professional] to travel between hospitals in Bangladesh to deliver training and support to peers at local hospitals
- £83 pays for a nurse to attend a four-day training session, empowering them to utilise their skills to support children with cancer and equip them with the knowledge to train their colleagues
- £67 pays for a junior paediatrician to attend a two-day training course on spotting the early warning signs of childhood cancer to ensure more children are diagnosed quicker, significantly increasing their chances of survival
- £110 pays for a two-hour group counselling session for up to 40 parents who have a child with cancer. Many families struggle to deal with the enormous pressures of being told your child has cancer. By supporting families, we can reduce treatment abandonment rates and ultimately increase survival chances for children with cancer
- £324 pays for an event to raise awareness of childhood cancer in a local community. With better awareness we can provide more children with a faster route to better treatment. Television and radio appearances are vital to reaching rural influencers such as healthcare workers, faith healers and families
- £600 pays for a doctor to fly from the UK to deliver vital workshops to train and mentor peers in developing countries like Bangladesh.
About UK Aid Match
The UK Aid Match scheme is run by the Department for International Development, and brings charities, the British public and the UK government together to collectively change the lives of some of the world’s poorest and most disadvantaged people. For every £1 donated to a selected charity appeal, the government will also contribute £1 of UK aid to enable the charity to go further in changing and saving lives, up to a total of £2 million per appeal. Organisations must be UK-based, non-governmental and not-for-profit and be running an appeal set to raise at least £100,000, within a three month appeal period. Donations must be from people (not businesses) living in the UK and go towards an eligible international development project. For further information and guidance, please visit www.gov.uk/uk-aid-match
As part of its Gift of Growing Up campaign, World Child Cancer is asking everyone to get involved by donating £4 atwww.worldchildcancer.org/donate or texting GROWING to 70085 to donate £4.
World Child Cancer supports over 5,000 children with cancer each year across 10 countries. But with an estimated 200,000 unnecessary deaths each year, there is so much more that needs to be done.