Nearly half of new parents are dreading their child starting pre-school or nursery, according to research by Kindi Kids, a brand-new doll range with an original YouTube series from Moose Toys, that helps kids transition into pre-school.
The study of over 1,000 parents, which is part of the Kindi Kids preschool prep campaign, found that 44% of parents with kids of pre-school age admit to feeling very worried about how their little one will cope. One in five of the parents polled have lost sleep because of their concerns and 60% of those that have been through it, cried themselves at the school gate! Nearly half of parents (46%) are concerned about their child making friends and 58% believe it’s good for their child to socialise with other children before they get to school.
Other worries include being concerned that their child will miss them (50%) and feeling anxious about how their child will eat and behave themselves (27%).
What about the parents themselves? They are also worried about how they will cope with the new regime, with one in two fearing they’ll miss their child. While 65% of parents that have already been through the pre-school process found it easy to make friends with other parents, more than one in three say they found it hard.
Nearly one in seven parents believe pre-school will help their child to gain confidence and one in six say that pre-school helps to get them into a good routine. The top 10 benefits of pre-school for children according to UK parents ranked in order of the poll are:
- It prepares them for school
- They learn new things
- They gain confidence
- They make friends and learn how to socialise
- They gain independence
- It gets them into a good routine
- They become more socially aware
- They get to be in a different environment
- They make friends for life
- They become autonomous
71% are excited about the new freedom their child going to preschool will give them, with over half saying they’ll have time to catch up on things while their child is at pre-school. 48% say they can start working again or increase their hours at work and 17% plan to catch up on sleep!
Moose Toys and Kindi Kids have launched the ‘Pre-School Prep’ campaign to help guide kids and parents on their school journey. Teaming up with Katie Piper, Tamara Ecclestone, Rebecca Adlington and Abbey Clancy, parents can follow the celebrity mums’ school journeys with their little ones on their Instagram feeds in the coming weeks.
The Kindi Kids have their own YouTube channel where the Rainbow Kindi world comes alive in the episodes, with storylines based around first days at pre-school and making new friends. There is even a ‘Bobble Dance’ that children can join in with at home!
The Kindi Kids are four quirky and colourful bobblehead dolls with interactive magical accessories sparking imaginative play and guiding young girls on their journey to pre-school. Their unmistakable wobbly bobbly heads, big glittery eyes and colourful hair, make the Kindi Kids the cutest dolls on shelf!
The Kindi Kids range consists of:
- Kindi Kids Snack Time Friends (Donatina, Jessicake, Peppa-Mint and Marsha Mello): £24.99
- Kindi Fun Shopping Trolley: £14.99
- Kindi Fun Refrigerator Pack: £19.99
- Kindi Fun Supermarket Pack: £29.99
We have also made a video with Marsha Mellow from Kindi Kids on our YouTube channel and we hope you like it as much as we do 🙂